YOU ARETHE STARLIBRARYBOOKMARKS
The Library helps rights holders turn millions of children into lifelong fans through personalised reading experiences - distributed at scale, powered by your brand.
9 minutes.
That's how long the average UK child reads for pleasure each day.
Down from 27 minutes in 2005.
don't enjoy reading
below expected level
struggles to read
Average UK child aged 8โ16 ยท Ofcom / NLT 2024
'UK children's reading levels at lowest point in two decades'
'Screen time is the biggest barrier to children picking up a book'
'Post-pandemic learning loss adds 18 months to literacy gap'
'Sport has the unique power to inspire boys to read'
Use your brand as an engine for positive impact.
The YATS Library transforms every scan of a bookmark into a reading session. Children build their avatar, read chapters starring themselves, and unlock digital collectibles โ all powered by your officially licensed brand.
Sport inspires reading. Reading changes lives.
We do the
heavy lifting.
From bookmark design to chapter writing, digital card creation to kit building โ your entire YATS Library experience is produced and delivered by our team.
What We Deliver
Everything included โ no hidden extras
1 Printed Bookmark
Professionally designed, print-ready physical bookmark with QR code
10 Reading Chapters
Fully written, illustrated digital chapters starring the child as the hero
10 Digital Bookmarks
Collectible in-app card unlocks โ Common, Rare, Epic & Legendary editions
1 Custom Kit
Fully designed digital kit in your brand colours for the avatar builder
1 Unlockable Mascot or Item
A unique in-app mascot or bookshelf item unlocked on chapter completion
1 Bookshelf Background
A custom digital scene reflecting your brand, venue or club identity
Sponsor-Funded Distribution
With your support, we can discuss opportunities for sponsors to co-fund the distribution of bookmarks โ increasing reach and amplifying social impact. At just 10p per bookmark, the ROI in terms of brand engagement and social good is unmatched.
Live in
4 weeks.
From first brief to live platform โ a streamlined 4-week production process that gets your branded YATS Library experience in the hands of children fast.
Discovery & Brief
- Receive brand guidelines & guardrails
- Creative kick-off meeting
- Agree chapter storylines & themes
- Confirm kit design direction
Design & Writing
- Bookmark front & back design
- Kit design & digital avatar assets
- Chapter writing begins (10 stories)
- Digital bookmark card artwork
Build & Integration
- Chapter integration into YATS Library
- Mascot/item creation & upload
- Bookshelf background scene
- Internal QA & playtesting
Review & Launch
- Client review round
- Amends & final sign-off
- Print-ready bookmark files delivered
- YATS Library goes live
What We Need From You
Minimal effort, maximum impact
Brand Guidelines
Your latest brand guidelines, colour palette, logos and any usage restrictions.
Guardrails
Anything you'd like us to avoid โ topics, visuals, language, competitive mentions.
Creative Meeting
A 60-minute session with our art, technical and education experts to align on the creative direction and story arc.
Review & Approve
Two rounds of feedback and approval on all creative assets before anything goes live.
Why partners
choose YATS.
An activation that creates genuine cultural value โ for children, for families, for sponsors and for your brand reputation.
Best-in-class engagement
Purpose-built for under-13 year olds with age-appropriate content, reader-friendly design and reward-driven progress that keeps children looking forward to the next chapter.
Encourages reading
Every chapter is a 3โ7 minute reading session. Children return for more because they're the star of the story.
Educates about sport
Chapters introduce sporting values โ teamwork, resilience, respect, and ambition โ through an accessible, narrative-driven format.
Inspires lifelong fandom
Creates genuine emotional connection between children and your club or brand โ the right way, at the right age.
Sponsor activation
Give sponsors a meaningful, measurable activation. At 10p per bookmark, the cost-per-engagement is unmatched in the sponsorship market.
Positive social impact metrics
Real data that shows actual reading achievements and community engagement โ not corporate vanity metrics. SDG-aligned reporting.
Ongoing chapter drops
Partners and children alike love the episodic nature โ unlimited chapter drops creates sustained, long-term engagement.
Soft parent retargeting
Parents receive timely, relevant communications about their child's reading progress and the optional physical book purchase.
Huge scale potential
From a single stadium event to a national distribution campaign โ the infrastructure scales seamlessly with your ambition.
Safe by
design.
Every architectural decision in YATS Library was made with a child's safety and anonymity as the primary constraint. We don't just meet regulatory requirements โ we go significantly further.
Verified Parental Consent
Under-13s require parent approval via a verified email flow before gaining any access. No consent = no account.
Parent Dashboard
Approved parents get their own dashboard to monitor reading progress, manage profiles and add siblings.
Anonymised Data Collection
Only a first name and parent email are stored. No surnames, no addresses, no personally identifiable information beyond what is strictly necessary.
No Public Profiles
Children do not have discoverable profiles. Friend connections use nicknames only and no personal information is surfaced.
No Real Names Shown
Children choose a public nickname. Their real name only appears in their own story โ never displayed to other users.
No Direct Messaging
Zero chat, zero DMs, zero user-generated content. Children can see friends' mascots, stars and kits, but cannot communicate directly.
COPPA & GDPR Compliant
Full compliance with COPPA (US) and GDPR-Kids (UK/EU). Parental consent is legally enforceable and auditable.
No Social Comparison Pressure
Leaderboards display only nicknames and are focused on personal progress. Reading is a journey, not a competition.
Our Data Commitments
Compliance & Data Protection
Full regulatory compliance across key jurisdictions
Real numbers.
Real change.
The SFA Scotland x YATS Library case study demonstrates what happens when officially licensed sport meets purposeful literacy design.
UK Reading Locations
Scotland data in red ยท wider UK reach in yellow
UN Sustainable Development Goals
A double-materiality assessment mapping YATS Library's measured campaign outcomes against official UN SDG targets and indicators โ ready for partner ESG reporting and CSR disclosure.
Materiality ratings reflect the directness, measurability and scale of YATS Library's contribution to each goal, derived from Scotland FA ร YATS campaign data. Partners receive a full SDG impact report for ESG disclosure, CSR reporting and grant applications.
More than
a good story.
YATS Library creates tangible commercial returns alongside its social impact โ for rights holders, sponsors, and the communities they serve.
At 10 pence per physical bookmark distributed, the cost-per-engaged-child is dramatically lower than any comparable brand activation. Each bookmark generates an ongoing digital relationship โ not a one-off impression.
Physical Book Upsell
We gently retarget parents at opportune moments โ chapter completions, milestones, seasonal moments โ with the option to purchase a beautifully printed 'You Are The Star' personalised book.
Partner & Sponsor Outreach
We can direct families towards your sponsors and commercial partners through our own outreach channels only. No data is ever shared โ it's brand-safe, consent-driven amplification.
Book Sales Fund Social Impact
A portion of physical book sales is earmarked for the charity or foundation connected to the rights holder โ creating a virtuous commercial and social cycle.
Unlimited Chapter Drops
New chapters can be released indefinitely โ creating ongoing re-engagement, new bookmark distributions, and sustained partner value long after the initial campaign launch.
The Long-Term Relationship
YATS Library isn't a campaign โ it's a platform. Parents and children return for every new chapter drop. The leaderboard creates friendly community competition. The bookmark collection builds over time. And every interaction is an opportunity to deepen the relationship between your brand, children, and their families.
The Billion
Word Challenge.
We're on a mission to get a generation reading again โ by turning the teams kids worship into stories where they're the star. Every word counts towards a billion.
Start the
conversation.
Tell us about your brand, your ambitions and your audience. We'll come back to you within one working day.