From inspiration to lasting impact — turning sponsorship into engagement for a brighter future.
Measured across the brands we already work with. Almost two in three children handed a SmartMark go on to scan it and read.
This is an illustration, not a promise. It takes the 64% we see today and applies it to ten clubs.
Through 200,000 Smart Bookmarks across Gallagher PREM Rugby, Gallagher has inspired more than 128,000 children to read hundreds of millions of words — encouraging boys and girls to read more, play more rugby, and dream about one day playing for the clubs they support.
The sentence this is designed to let you say — and then prove.
Across your partnerships the same instinct keeps showing up: leave something behind, not just a logo.
Getting more children playing rugby in the first place.
Youth work built around the club's own community.
Character and confidence through sport, not just skills.
Reading, taken seriously, at club scale.
Backing the game where the next generation is watching.
This is another way to do the same thing — at scale, and with the receipts.
Gallagher would be our first insurance partner.
Gabby and Kenny Logan are founder investors in You Are The Star. Kenny played alongside Nathan Hines for Scotland, and has spoken openly about his own struggle with reading. He would be glad to talk to Nathan about this whenever it is useful.
We would love to get everyone round a table in London and put the real thing in your hands.